Heirloom Floral Co is an event design company based in the Piedmont of North Carolina.

Our particular approach emphasizes attention to detail for every client. We work to provide a supportive and inspiring environment, so we can develop and maintain an authentic relationship with you. We believe this to be a cornerstone in producing an event that looks and feels like you.

Our team is passionate about design, and are at our best when allowed full creative freedom. We draw inspiration from nature. Our designs are one of a kind, rooted in rich textures, and lush florals from local growers and our own farm.

We limit the number of events Heirloom does in order to ensure that your experience with Heirloom is exceptional. We commit to being professional, organized, accessible, and punctual for our clients all along the way.


Founder and Creative Director, Tracie Sells is a floral artist residing in Richfield NC.


Founder and Creative Director, Tracie Sells is a floral artist residing in Richfield NC.

For Tracie, Heirloom is a wonderful combination of natural beauty, design and artistic expression. Tracie has become known for her unique, textural designs inspired by nature. Her design aesthetic has been described as loose, organic, garden-style. Movement is important in Tracie’s design process. Tracie believes we are all at our most beautiful when allowed to truly be ourselves and this is no different for flowers. She believes allowing the flowers to do what they naturally want to do is key to a beautiful design.



Event Production Manager
Maggie has been with Heirloom since the beginning. Not only is she a designer, she is also the one you’ll see managing our team on the day of your event. From elaborate floral installations, to pinning boutonnieres – Maggie’s goal is to ensure that all aspects of your event design are executed perfectly.



Jenna is our in-house coordinator. Her super-power is organization. Having Jenna help you through the process can make planning your event so much more enjoyable. Jenna’s goal is to keep the stresses of the day away so you can enjoy time with your family and guests.